Buick's pricing strategy for the 2011 Regal is curious. It announced on Thursday that the new sedan will hit the market in the second quarter of 2010 in premium CXL trim only, with pricing pegged at $26,995, including a $750 destination charge.
That puts the 2011 Buick Regal CXL pricing exactly on top of the base 2010 Buick LaCrosse, which starts at $26,995. It also slots the new Regal under what it has called its major competitors: the Acura TSX, Volkswagen Passat and Volvo S60.
The base 2010 Acura TSX starts at $30,120, including an $810 destination charge. The base 2009 Volvo S60 starts at $31,775, including an $825 destination charge. The base 2010 Volkswagen Passat starts at $27,745, including a $750 destination charge.
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