Geneva 2011: Skoda’s Vision of its Design Future

Skoda seems to be shedding its old style language for a new bolder corporate design direction. The aim is to highlight Skoda's green line up while differentiating the brand from others in the Volkswagen group. The VisionD is the first such concept car under this new design direction, the overall effect is a simple, clean design that is to feature in all future Skoda cars.

The VisionD is quite a pretty car. The design is unobtrusive and taut. Compared to other family hatchbacks on sale in Europe, the the Czech automaker’s concept emulates a class and sophistication usually seen in more premium vehicles. The most prominent feature of the car's design is the sharper more dominant grill, one that again would not look out of place on a car two classes larger.

The main focal point of the grill is the all new emblem. The new Skoda logo and script are part of the new brand rejuvenation. As previously reported, the logo leaves behind the natural green hue for the all new "ŠKODA Green" with a chrome contour. The objective of the new design language and logo is to highlight Skoda's growing strengths internationally.

7:56 PM | 0 comments | Read More

Skoda Confirms All-New Concept Car for the Geneva Motor Show

The presentation of an as-of-yet unnamed concept model will be the highlight of Skoda's Geneva Motor Show booth. For now, the Czech automaker is keeping the name and photos of the car to itself, but the company said that the study will reflect the brand's new design language that will be applied in the next generation of models.

In addition to the concept car, Skoda will also usher in its new corporate logo. "The traditional winged-arrow logo features a new spectrum of colours to look even more distinct and precise than ever before," the company said in a statement. Skoda noted that the new logo will be adopted across all communications, as well as dealers, adding that the design and layout of showrooms are also going to be "substantially modernized too".

The VW Group subsidiary said that the new concept model and logo design come after the company reported its best–ever sales result in 2010 delivering 762,000 vehicles, which represents an increase of 11.5% over 2009 when it sold 684,200 units. Skoda's next ambitious goal is to at least double its sales by 2018.

7:33 AM | 0 comments | Read More

Skoda Confirms All-New Concept Car for the Geneva Motor Show

The presentation of an as-of-yet unnamed concept model will be the highlight of Skoda's Geneva Motor Show booth. For now, the Czech automaker is keeping the name and photos of the car to itself, but the company said that the study will reflect the brand's new design language that will be applied in the next generation of models.

In addition to the concept car, Skoda will also usher in its new corporate logo. "The traditional winged-arrow logo features a new spectrum of colours to look even more distinct and precise than ever before," the company said in a statement. Skoda noted that the new logo will be adopted across all communications, as well as dealers, adding that the design and layout of showrooms are also going to be "substantially modernized too".

The VW Group subsidiary said that the new concept model and logo design come after the company reported its best–ever sales result in 2010 delivering 762,000 vehicles, which represents an increase of 11.5% over 2009 when it sold 684,200 units. Skoda's next ambitious goal is to at least double its sales by 2018.

7:33 AM | 0 comments | Read More

Geneva Show: Skoda Fabia Sports Design Concept

Skoda's Geneva motorshow stand hosted the debut of the Fabia Sport Design Concept. Strangely enough, Volkswagen's Czech subsidiary did not disclose any details on the styling study, but we gather that the sporty Fabia could be hinting at the forthcoming RS model that's expected sometime in 2010. The Fabia Sports Design model is finished in a two-tone paint job featuring black alloy wheels, fa ront apron, a roof spoiler, side skirts, a rear apron with an integrated diffuser, blacked out headlamps and dark chrome surrounding for the front grille.

Interior changes are limited to the two-tone trim, the sports steering wheel, the aluminum pedals and the sport seats.

11:44 AM | 0 comments | Read More