In Sweden, buyers of Volvo C30 can now order their cars with a special adhesive film which is applied to the exterior sheets of their cars. There are 20 designs are available for buyers ranging from wood paneling, urban panoramas, zebra stripes and hot rod flames.
Initially kept for cars used for publicity purpose, the applique film is targeted to urban trendies who are fashion conscious and wish to set themselves separate from the rest of the C30 riffraff. The appliqué film (replaceable), is not only look good, but it also helps protect the vehicle. It offers 2 years durability, after which the film can be replaced with a new film or totally removed.
When we decided to create applique films it felt perfectly natural that the C30 should be the first off the mark. This car is aimed at a fashion-conscious urban target group, people who would enjoy driving around in a car that stands out from the crowd. The decorated cars will truly be seen on the street and the adhesive film is a very good way of protecting the car’s bodywork, at the same time as it offers scope for varying the vehicle’s appearance. All told there will be 12,314 variants of the C30 to choose between. It sounds more difficult than it really is. Our site is structured such that the customer can “build” his or her own car online based on specific choices, and the result is in effect a totally unique car.
- Thomas Andersson, President of Volvo Personbilar Sverige AB said.
One can order Volvo C30 (personalized) using every Volvo- Dealer in Sweden. After the car has been made at the plant, an independent contractor applies the appliqué film, and then the car is sent to the customer.
Credit : Source HERE
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